Apparently, Post Cereals intends to enter the gluten free breakfast cereal market, following the wonderful example set by General Mills and their gluten free Chex cereals. I chose the word “apparently” because the gluten free sites “Gluten Free Optimist” and “Gluten Freeville” report this as a fact and even link the reader to a press release from Post Cereals indicating that Cocoa Pebbles and Fruity Pebbles will soon are (or will soon be) certified gluten free. The press release does not state what organization is doing the certifying and when the certification process will be complete and the products will actually be available. When I visited the Post Cereal website, I saw pictures of several cereal boxes clearly marked gluten free and roughly the same number of boxes without the marking I had hoped to see.
My suggestion: The press release contained an e-mail address Jennifer.Mennes@postfoods.com. Do what I intend to do immediately after I finish this post — E-mail Ms. Mennes and encourage her to encourage her company to provide America’s gluten free community with the service it needs, deserves, and is quite willing to pay for. Then, don’t hold your breath waiting for action. Action will come.